Search Engine Optimisation (SEO)
Search Engine Optimisation (or SEO) is an online marketing method designed to try and increase the number of hits/traffic your website is getting by increasing your rankings on the various search engines. This is done through various different techniques, which are outlined below. We usually charge SEO on a monthly retainer basis, and the cost of this depends entirely on the size and competition of the search terms being optimised for.
There is a common misconception that SEO is an easy process, and that one can simply pay the various search engines for an increased ranking. Whilst you can pay for pay-per-click adwords campaigns there's no 'magic secret' to getting to that elusive number 1 spot on Google, Yahoo, Bing and others. That's where we come in, offering you the expertise, time and knowledge required to make your online marketing campaign succesful. Using state of the art monitoring and analytic software we can boost your page ranks and traffic counts hugely for just a small monthly retainer.
The various methods that we use for increasing your rankings are constantly changing to fit with the latest strategies and algorithms of search engine providers, but we have listed below some of the techniques we use in SEO.
Backlinks - These are links from external websites that point in towards your website, and are considered by many to be the key to successful SEO (apart from the content of the site itself). By building up a vast array of these to your site, you can increase your page's page rank, thus moving you up the search results. The more the merrier!
Keywords - Using the right keywords around your website is essential. We will take this into account right from stage one when we are planning and creating the website. By integrating your key search terms into important places in the website (headers and titles for example) you can greatly increase the impact that they have on search engines, helping you to rank well for those terms.
Content - Having the right content on your site can make or break whether your SEO is successful. It doesn't matter how many backlinks you've got, if your website has duplicate content then you will most likely be omitted from or at least predominantly ignored from many search results. Having lots of good quality content is the key, and finding that balance between quantity and quality is where we come in.